Maria, a medical insurance agent, informs prospective customers about the potential health issues associated with current lifestyles. She successfully sells insurance policies by convincing them that a medical insurance offers financial assistance in case of an illness. In this scenario, Maria most likely uses the _____ approach to personal selling.
A) stimulus response
B) need satisfaction
C) consultative
D) mental states
E) problem-solving
Correct Answer:
Verified
Q41: In the business consultant role, salespeople:
A) request
Q42: In the context of consultative selling, salespeople
Q43: Salespeople enjoy relatively good job security compared
Q44: The sales process begins with:
A) training the
Q45: Which of the following distinguishes personal selling
Q47: The most important part of a salesperson's
Q48: In need satisfaction selling, salespeople use a(n)
Q49: Which of the following is a characteristic
Q50: _ is based on the notion that
Q51: The _ approach to personal selling requires
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