While acting as agents of innovation, salespeople invariably encounter openness to and acceptance of change from consumers in the latter stages of the diffusion process.

Question

Quizplus · Accepted Answer

Salespeople often face resistance to change from consumers, especially in the early and middle stages of the diffusion process, as acceptance typically grows over time and is more common in the latter stages.

While Acting as Agents of Innovation, Salespeople Invariably Encounter Openness