In the business-to-business sector, buyers are increasingly sharing their opinions, identifying problems, and asking for vendor recommendations via Twitter and LinkedIn.

Question

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Social media platforms like Twitter and LinkedIn have become important channels for communication in the business-to-business (B2B) sector, where buyers often share opinions, highlight issues, and seek recommendations for vendors, leveraging the wide reach and networking capabilities of these platforms.

In the Business-To-Business Sector, Buyers Are Increasingly Sharing Their Opinions