Ava is planning to buy a new phone. She wants the phone to have features such as touchscreen display, wireless printing, fingerprint sensor, and 512GB of RAM. She wants to be able to pay for the phone in installments using her debit card. As she is interested in purchasing the latest model, she expects that salespeople will keep her informed about associated software upgrades and offers on phone accessories. She expects that the phone she purchases would deliver the promised performance and that she will be one of the few privileged owners of that phone. In this scenario, which of the following represents Ava's situational needs?
A) Her expectation to be one of the few privileged owners of the laptop
B) The convenience of using her debit card for payment in installments
C) The features she wants in the phone
D) Her expectation to be informed about product upgrades
E) Her expectation that the phone will perform as promised

Question

Quizplus · Accepted Answer

Situational needs refer to the specific conditions or circumstances that influence a purchase decision at a particular time. In this case, Ava's situational need is the convenience of using her debit card for payment in installments.

Ava Is Planning to Buy a New Phone