Roger works as a salesperson for Wycon, a cell phone manufacturing company. Most of his customers mistakenly believe that other brands are more durable and provide better features than Wycon. To clarify this belief and make sales, Roger shows his customers an online market research report that compared Wycon's phones to the phones manufactured by two rival companies. The research highlighted the superiority of Wycon's phones in terms of attributes such as battery life, internal storage, and camera quality. In this scenario, Roger is engaging in _____.
A) competitive depositioning
B) stealth marketing
C) psychological repositioning
D) real positioning
E) inbound marketing

Question

Quizplus · Accepted Answer

Roger is engaging in competitive depositioning by directly comparing Wycon's phones to those of its competitors and highlighting the superior attributes of Wycon's phones to change customers' mistaken beliefs.

Roger Works as a Salesperson for Wycon, a Cell Phone