Natalie's customers are small business owners who have launched their operations recently. They are usually interested in purchasing products that help their companies save money. According to the purchase decision process, these prospects are driven primarily by:
A) competitive depositioning.
B) rational buying motives.
C) emotional buying motives.
D) the benefits provided by the product.
E) the acceleration principle.

Question

Quizplus · Accepted Answer

Small business owners looking to save money are primarily driven by rational buying motives, as their decisions are based on logical and practical considerations of cost savings and efficiency.

Natalie's Customers Are Small Business Owners Who Have Launched Their