A fitness company advertised its 5 K hiking activity as "a scenic walk through nature" instead of phrasing it as "a grueling climb to prevent clogged arteries." Thus, the company used a(n)_____ to get more people to register for the activity.

Question

Quizplus · Accepted Answer

A gain-framed appeal focuses on the positive outcomes or benefits of a behavior, in this case, highlighting the scenic and enjoyable aspects of the hike rather than the difficult or health-related reasons for participating.

A Fitness Company Advertised Its 5 K Hiking Activity as "A