One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____.
A)operant conditioning
B)classical conditioning
C)vicarious learning
D)observational learning

Question

One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____. ​
A)operant conditioning
B)classical conditioning ​
C)vicarious learning ​
D)observational learning ​

Quizplus · Accepted Answer

Celebrity endorsement relies on classical conditioning by associating a product (neutral stimulus) with a celebrity (conditioned stimulus) to create a favorable response to the product.

One Technique That Advertisers Often Use to Influence Consumers Is