People who are told that they are "generous souls" are more likely to donate money to charity than people who are not. Similarly, people who are told that they are "stylish and cutting edge" are more likely to be persuaded to buy new trendy items in a store. Salespeople who capitalize on this technique are using the ____.

Question

Quizplus · Accepted Answer

The labeling technique involves assigning a positive label to an individual or group, which then influences their actions to conform to that label. In the scenarios described, being labeled as "generous souls" or "stylish and cutting edge" encourages people to act in ways that align with those labels, such as donating to charity or purchasing trendy items.

People Who Are Told That They Are "Generous Souls" Are