Your friend Victor gives you a bottle of red wine for your birthday and tells you that only 100 bottles of the wine exist in the world. Suddenly, the wine seems very important and special. This would seem to be due to the ____ principle.

Question

Quizplus · Accepted Answer

The scarcity principle suggests that items are perceived as more valuable when they are seen as rare or in limited supply. In this case, the wine being one of only 100 bottles makes it seem important and special due to its scarcity.

Your Friend Victor Gives You a Bottle of Red Wine