Communications that are fear-based (e.g., messages about the dangers of smoking)are not always effective. They tend to be MOST effective when they elicit ____ and LEAST effective when they elicit ____.

Question

Communications that are fear-based (e.g., messages about the dangers of smoking)are not always effective. They tend to be MOST effective when they elicit ____ and LEAST  effective when they elicit ____.

Quizplus · Accepted Answer

Fear-based communications are most effective when they elicit moderate levels of fear because too little fear may not grab attention or motivate change, and too much fear can lead to denial or avoidance. Moderate fear, coupled with actionable advice, can motivate individuals to change behavior without overwhelming them.

Communications That Are Fear-Based (E