The speed at which the source speaks can serve as a(n)____ cue to persuasion.

Question

Quizplus · Accepted Answer

The speed at which the source speaks is considered a peripheral cue to persuasion, as it influences the persuasiveness of a message through indirect means rather than the central quality or content of the argument itself. Peripheral cues are part of the Elaboration Likelihood Model of persuasion, which suggests that when people are not motivated or able to process information deeply, they rely on peripheral cues.

The Speed at Which the Source Speaks Can Serve as A(n)____