Research on one-sided, unrequited love has confirmed that people are positively attracted when they learn that someone else likes them-but if they do not want to feel the same way, they soon start to find the other person's attraction to them to be a burden or problem. Why does this happen?

Question

Quizplus · Accepted Answer

The reciprocity norm suggests that we should return favors and positive feelings, but when someone does not reciprocate romantic feelings, the admirer's affection can become burdensome. This is because the individual may feel pressured or guilty for not returning the feelings, leading to viewing the attraction as a problem.

Research on One-Sided, Unrequited Love Has Confirmed That People Are