In a study about how to encourage hotel guests to reuse their towels, thereby promoting conservation behaviors, which type of message was the most effective?
A)One that simply provided a general environmental focus
B)One that elicited cooperation and invited guests to "partner" with the hotel to protect the environment
C)One that evoked the norm of reciprocity by noting that the hotel was doing its part to protect the environment and inviting the guest to do his or her part
D)One that clearly portrayed environmental damage with photos of decimated landscapes

Question

Quizplus · Accepted Answer

The message that evoked the norm of reciprocity by noting that the hotel was doing its part to protect the environment and inviting the guest to do his or her part was the most effective. This is because it made the guest feel like they were part of a team effort to protect the environment, and that their actions would make a difference.

In a Study About How to Encourage Hotel Guests to Reuse