Melissa's research examines the cognitive processes involved in persuasion and how those processes can be used to persuade women to have yearly mammograms. This work represents an integration of

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Melissa's research integrates basic research, which aims to increase our understanding of fundamental principles (in this case, cognitive processes involved in persuasion), with applied research, which seeks to solve practical problems (encouraging women to have yearly mammograms). This combination aims to both advance theoretical knowledge and apply that knowledge to address specific, real-world issues.

Melissa's Research Examines the Cognitive Processes Involved in Persuasion and How