According to Kahneman and Tversky's work on decision framing, even when the options were objectively the same, people were likely to take risks when those risks were framed as

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People are more likely to take risks when those risks are framed as potential gains. This is because people are more motivated by the prospect of gaining something than they are by the prospect of avoiding a loss.

According to Kahneman and Tversky's Work on Decision Framing, Even