Implicit Association Tests (IATs) can detect implicit attitudes by measuring

Question

Quizplus · Accepted Answer

Implicit Association Tests (IATs) are designed to detect implicit attitudes by measuring the speed at which participants can associate different stimuli (like images or words) with positive or negative words. This method is based on the premise that people will respond more quickly to pairings that are more closely aligned with their implicit attitudes.

Implicit Association Tests (IATs) Can Detect Implicit Attitudes by Measuring