The process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message is called

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The peripheral route to persuasion is part of the Elaboration Likelihood Model of persuasion. This route involves being persuaded in a manner that is not based on the arguments or the message content itself, but rather on peripheral cues such as the attractiveness of the speaker or the emotional appeal of the message.

The Process by Which a Person Is Persuaded by Cues