Louie runs a clinic that helps individuals to quit smoking, and he would like to use fear to motivate his clients. Which of the following strategies would be most effective?

Question

Quizplus · Accepted Answer

The most effective strategy for using fear to motivate clients to quit smoking, according to research in health communication, involves first evoking a strong emotional response (e.g., fear through showing gory images) and then providing a clear, actionable plan for how to avoid the feared outcome. This approach is effective because the fear grabs attention and the action plan provides a direct, achievable way to mitigate that fear.

Louie Runs a Clinic That Helps Individuals to Quit Smoking