Marla knows that eating donuts is bad for her, and yet every morning on her way to work she stops at the local donut store and gets three donuts with a cup of coffee. She tells herself, "I HAVE to get donuts or else I'm going to look like a weirdo for only getting coffee at a donut store." Which of the following techniques is she using to reduce her own cognitive dissonance?

Question

Quizplus · Accepted Answer

Marla is using the technique of reducing perceived choice to reduce her cognitive dissonance by telling herself that she has no other option but to buy donuts along with her coffee to avoid looking weird, even though she knows eating donuts is bad for her.

Marla Knows That Eating Donuts Is Bad for Her, and Yet