Shawna wants to join a sorority. This sorority has recently decided to put incoming members through various forms of initiation. Based on the findings of Aronson and Mills (1959), which type of initiations is most likely to lead Shawna to identify strongly with the sorority and to value her membership in the group in the effort to avoid cognitive dissonance?

Question

Quizplus · Accepted Answer

According to Aronson and Mills (1959), a severely unpleasant initiation leads to stronger identification with the group due to the effort justification aspect of cognitive dissonance, where individuals rationalize the effort they put into joining by valuing the group more highly.

Shawna Wants to Join a Sorority