Ingham and colleagues (1974) asked participants to pull on a rope and found that participants pulled almost 20% harder when they thought they were pulling alone than when they thought they were part of a group. This finding best illustrates

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This finding illustrates social loafing, which is the phenomenon where individuals exert less effort to achieve a goal when they work in a group than when they work alone.

Ingham and Colleagues (1974) Asked Participants to Pull on a Rope