Faros and his coworkers are trying to develop a creative direct mail campaign that will increase sales of their new snowboard. Which of the following strategies is least likely to yield high-quality ideas?
A) Hold a brainstorming session with a facilitator trained in group brainstorming.
B) Form an interactive group employing electronic brainstorming.
C) Hold a brainstorming session using Osborn's ground rules for brainstorming.
D) Create "nominal groups" and work independently.
Correct Answer:
Verified
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