Latané and Darley's (1968) "smoke-filled room" study demonstrates the concept of

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The "smoke-filled room" study by Latané and Darley illustrates pluralistic ignorance, where individuals in a group mistakenly believe that their own thoughts, feelings, or behaviors are different from those of the group, leading them to conform to what they perceive as the group's norm. In the study, participants did not react to smoke entering the room because they interpreted others' inaction as a sign that there was no real danger.

Latané and Darley's (1968) "Smoke-Filled Room" Study Demonstrates the Concept