The idea that arousal created by one stimulus can intensify an individual's emotional response to another stimulus is called

Question

Quizplus · Accepted Answer

Excitation transfer theory suggests that arousal generated by one stimulus can enhance the emotional response to another, unrelated stimulus. This is because the arousal from the first event is not fully attributed to the second event, intensifying the emotional reaction to it.

The Idea That Arousal Created by One Stimulus Can Intensify