Ramsey Jordan, a renowned scientist, decides to run for president. He knows that he lacks popular support and hence has a meeting with his campaign manager to discuss the strategies that can help him gain support. Jordan's campaign manager advises him to reach out to voters who are scientifically inclined by using a tailored message, highlighting his credentials in the field of science and also his vision. In this case, to reach out to specific voters, Jordan should engage in _____.

Question

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Microtargeting is the strategy of tailoring messages to specific groups of voters based on their interests or demographics, which is what Jordan's campaign manager suggests to gain support among scientifically inclined voters.

Ramsey Jordan, a Renowned Scientist, Decides to Run for President