Verity Network has created a channel that focuses its attention on small Hispanic groups. It shows how the presidential candidates are planning to help the Hispanic communities of the country and has also started airing some Hispanic shows. In this scenario, Verity Network is involved in the act of _____.

Question

Quizplus · Accepted Answer

Narrowcasting refers to targeting media programming at specific populations, which is what Verity Network is doing by focusing on small Hispanic groups and tailoring content to their interests and concerns.

Verity Network Has Created a Channel That Focuses Its Attention