Gilda, marketing manager for Home Stuff LLC, is responsible for branding the company's products. Aspects of branding that can be trademarked include
A)a catchy phrase, such as "Stuff your home with Home Stuff!"
B)the shape of a container, even if it does not aid in product identification.
C)use of another party's established trademark, with or without permission.
D)none of the choices.

Question

Quizplus · Accepted Answer

Trademarks can include distinctive phrases, symbols, designs, and expressions that identify and distinguish products or services. A catchy phrase like "Stuff your home with Home Stuff!" can be trademarked as it serves this purpose. Shapes of containers can also be trademarked if they serve to identify the product's source, contrary to option B's implication. Using another party's trademark (option C) without permission is generally infringement and not permissible for trademarking.

Gilda, Marketing Manager for Home Stuff LLC, Is Responsible for Branding