Without authorization, Ben uses the trademark of Cielo Coffee Company to promote cheap, flavorless candy, which is not similar to Cielo's products but diminishes the quality of the coffee company's mark. This is

Question

Quizplus · Accepted Answer

This is an example of trademark dilution, where the use of a trademark in connection to products or services not related to the original trademarked products diminishes the mark's distinctiveness or tarnishes its reputation, even without direct competition or confusion.

Without Authorization, Ben Uses the Trademark of Cielo Coffee Company