In direct exporting, a U.S. company sets up a specialized marketing organization in a foreign market by appointing a foreign agent.

Name: In direct exporting, a U.S. company sets up a specialized marketing organization in a foreign market by appointing a foreign agent.
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In direct exporting, a U.S. company sells its products directly to buyers in a foreign market without necessarily setting up a specialized marketing organization there; appointing a foreign agent is a form of indirect exporting.

In Direct Exporting, a U