Burger Bistros, a U.S. firm, makes a deal with a Canadian firm, Donny's Diners, that allows Donny's to use Burger's trade name in Canada in return for a fee. This is

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This is a licensing agreement, where Burger Bistros allows Donny's Diners to use its trade name in Canada for a fee. Licensing involves granting permission to use intellectual property rights, such as trademarks, patents, or technology, under defined conditions.