Fertile Acres Inc., Growers Farm Co-op, and Harvest Orchards agree to exchange information, conduct an advertising campaign, and set certain regulatory standards to govern their operations. This association is

Question

Quizplus · Accepted Answer

This association is subject to analysis under the rule of reason because it involves cooperative actions that could have both pro-competitive and anti-competitive effects. The rule of reason assesses whether the association's activities promote or suppress market competition, rather than deeming it automatically illegal (per se violation) or outside the scope of antitrust laws like the Sherman Act.