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The Label on AmBeer Inc

Question 3

Multiple Choice

The label on AmBeer Inc.'s beer reads, "U.S. quality" and, beneath that phrase in small print, "Made with Imported Hops." Bruce and other consumers file a class action against the brewer in California, which prohibits the use of an unqualified U.S.-origin claim. The plaintiffs' best ground for a possible recovery is most likely


A) misleading advertising.
B) unethical labeling practices.
C) inconsistent puffery.
D) inferior taste.

Correct Answer:

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