Tran often drinks diet soft drinks when he is thirsty because he likes the taste of such drinks. This is best described as an example of
A) incentive motivation.
B) drive reduction.
C) behavioral bliss.
D) the Premack principle.

Question

Quizplus · Accepted Answer

Incentive motivation refers to behavior that is motivated by a desire for external rewards or stimuli. Tran's choice to drink diet soft drinks because he likes their taste is an example of being motivated by the external reward of the taste, fitting the definition of incentive motivation.

Tran Often Drinks Diet Soft Drinks When He Is Thirsty