As I look over the menu in a restaurant, I select a cheeseburger rather than spaghetti and meatballs. Both meals are approximately the same portion size and each provides the same caloric value. Which of the following theories is most useful for explaining why I choose one dish over another?
A) Behavioral bliss point approach
B) Incentive motivation
C) The Premack principle
D) The response deprivation hypothesis

Question

Quizplus · Accepted Answer

Incentive motivation theory is most useful in this context because it suggests that behavior is directed toward obtaining desirable stimuli or outcomes—in this case, choosing a cheeseburger over spaghetti based on personal preference or desire for the taste of the cheeseburger.

As I Look Over the Menu in a Restaurant, I