In 1996, President Bill Clinton's reelection campaign sought to reach soccer moms-"busy suburban women devoted to their jobs and kids, who had real concerns about real presidential politics." This was an example of

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Microtargeting refers to the strategy of targeting very specific groups of voters with tailored messages that appeal to their interests or concerns. In this case, the Clinton campaign focused on "soccer moms" as a distinct group with specific concerns, aiming to address their needs directly through their campaign messaging.

In 1996, President Bill Clinton's Reelection Campaign Sought to Reach