In order to ensure victory in general elections, candidates revise their message to attract moderate voters. This is an example of Anthony Downs'

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The median voter theorem, proposed by Anthony Downs, suggests that in a majority rule voting system, candidates will position their policies towards the preferences of the median voter to win elections. This is because the median voter represents the most central and moderate position in the political spectrum, making their support crucial for securing victory.

In Order to Ensure Victory in General Elections, Candidates Revise