What term refers to the strongly documented finding that people don't "attempt to ruthlessly maximize utility"?

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Bounded rationality refers to the concept that in decision-making, individuals are limited by the information they have, the cognitive limitations of their minds, and the finite amount of time they have to make a decision. It acknowledges that while people aim to make rational choices, their ability to do so is constrained, leading them not to "ruthlessly maximize utility" but to seek satisfactory solutions.

What Term Refers to the Strongly Documented Finding That People