Media richness refers to
A)a message's impact on the company's bottom line
B)how much a communication channel costs the company to use
C)the extent to which a channel represents all of the information available
D)the receiver's actions upon receiving the message

Question

Media richness  refers to
A)a message's impact on the company's bottom line
B)how much a communication channel costs the company to use
C)the extent to which a channel represents all of the information available
D)the receiver's actions upon receiving the message

Quizplus · Accepted Answer

Media richness refers to the capacity of a communication channel to effectively convey information, including the ability to handle multiple cues simultaneously, facilitate rapid feedback, and be personal. Option C, "the extent to which a channel represents all of the information available," best captures this concept by emphasizing the channel's ability to convey a comprehensive and nuanced message.

Media Richness Refers to