A popular diet company hires a physician to advertise their weight-loss program. Which source variable is the company trying to influence?

Name: A popular diet company hires a physician to advertise their weight-loss program. Which source variable is the company trying to influence?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The company is trying to influence the credibility of their weight-loss program by hiring a physician, as a physician's endorsement would make the program appear more trustworthy and scientifically valid.

A Popular Diet Company Hires a Physician to Advertise Their