How does the recipient's mood affect persuasion?

Question

Quizplus · Accepted Answer

A good mood generally makes people more receptive to persuasive messages. When individuals are in a positive emotional state, they are more likely to be open and agreeable to the arguments presented to them, partly because they use their good mood as a heuristic cue that the message is trustworthy or because they are less motivated to engage in detailed cognitive processing to counter-argue the message.

How Does the Recipient's Mood Affect Persuasion