Three major characteristics of the source affect persuasion are expertise, trustworthiness, and attractiveness.

Question

Quizplus · Accepted Answer

These three characteristics are indeed considered key factors in how persuasive a source can be. Expertise refers to how knowledgeable the source is perceived to be on the topic, trustworthiness relates to the credibility and reliability of the source, and attractiveness encompasses both physical appeal and likability, which can influence how persuasively the message is received.

Three Major Characteristics of the Source Affect Persuasion Are Expertise