In the context of the elaboration likelihood model of persuasion, a target's level of involvement with an issue is not important in determining the most effective route to persuasion.

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The elaboration likelihood model of persuasion posits that a target's level of involvement with an issue is crucial in determining whether the central route (high involvement, where the quality of arguments matters most) or the peripheral route (low involvement, where cues outside the argument's quality are more influential) to persuasion is more effective.

In the Context of the Elaboration Likelihood Model of Persuasion