In presidential election campaigns,many television ads focus on the "negatives" of an opponent.Campaign managers are obviously aware that when people are forming impressions,they tend to ____.

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Studies have shown that negative information tends to have a stronger impact on people's impressions and opinions than positive information. Campaign managers are aware of this and often focus on highlighting their opponents' negatives in order to sway voters.

In Presidential Election Campaigns,many Television Ads Focus on the "Negatives