Calisha is watching a commercial for asthma medicine.Calisha has asthma and is very interested in this product.She pays close attention to the commercial and rationally thinks about its message.According to the elaboration likelihood model,whether Calisha is persuaded by the message depends on ____.

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that when a person is highly motivated and able to think critically about a message, the central route of persuasion is more likely to be taken. This means that the person will focus on the quality of the arguments being presented rather than peripheral cues such as the spokesperson's appearance or credentials. Therefore, Calisha's persuasion by the asthma medicine advertisement depends on the quality of the arguments presented.

Calisha Is Watching a Commercial for Asthma Medicine