Lance is a door-to-door insurance salesman.Lance finds it difficult to predict what his sales will be for any given day.On some days,he sells one policy for every three houses that he visits; on other days,he may sell one policy every twenty houses.Lance is being rewarded on a ____ reinforcement schedule.

Question

Quizplus · Accepted Answer

The variable-ratio reinforcement schedule is characterized by a reward being given after an unpredictable and variable number of responses. In this case, Lance's sales are unpredictable and variable, as he may sell one policy for every three houses on some days and one policy every twenty houses on others. This type of reinforcement schedule is known to produce high and steady rates of responding, which fits with the unpredictable nature of Lance's sales. Therefore, Lance is being rewarded on a variable-ratio reinforcement schedule.

Lance Is a Door-To-Door Insurance Salesman