Richard Florida believes that, in response to "cool" cities becoming places where creative people flock to, those very people will eventually see that it's not 'new' or 'cool' anymore to live in a popular place, and will move on to some other less-well-known place, thereby making government efforts to spruce up cities for them useless.

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Richard Florida's theory on the creative class suggests that attracting creative individuals is key to city development and revitalization. He argues that cities can thrive by creating environments that attract and retain creative talent, rather than suggesting that efforts to make cities appealing to the creative class are ultimately futile.

Richard Florida Believes That, in Response to "Cool" Cities Becoming