Which wealthy Russian family led the early Russian exploration of Siberia?

Question

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The Stroganov family, wealthy Russian merchants and landowners, played a significant role in the early Russian exploration and colonization of Siberia in the 16th and 17th centuries. They were granted large tracts of land in Siberia by the Russian tsars and hired Cossack explorers, such as Yermak Timofeyevich, to expand Russian territory into the region.

Which Wealthy Russian Family Led the Early Russian Exploration of Siberia