Nature's Finest, Inc. develops a fruit juice bottle design and label with distinctive shades of orange, red, and green. Only the company's name and not the appearance of its product can be a trademark.

Question

Quizplus · Accepted Answer

The distinctive shades of orange, red, and green used in the bottle design and label can be considered a form of trade dress, which is protectable under trademark law if it serves to identify the source of the product to consumers.