Coca-Cola and PepsiCo spent a total of $75 million to launch mid-calorie sodas. The new brands grabbed a combined market share of less than 1 percent. Coke's and PepsiCo's ____ would be responsible for determining that the product should be deleted from each of their product lines.
A)middle-level management
B)first-line management
C)team leaders
D)product supervisors
E)top management

Question

Quizplus · Accepted Answer

Top management is responsible for making strategic decisions, such as whether to continue or discontinue a product line based on its performance and market share.

Coca-Cola and PepsiCo Spent a Total of $75 Million to Launch